Our Founders
Tari – The Loom Theory is founded by a passionate siblings duo, Aman Kankaria & Jheel Kankaria, who shared a deep-rooted love for India's textile heritage and artisanal craftsmanship. With backgrounds in design and business, they came together to create a brand that blends traditional weaving techniques with contemporary aesthetics. Their vision was to revive age-old loom artistry while empowering local weavers and promoting sustainable fashion. Through Tari, they aim to tell stories of culture, texture, and timeless elegance, weaving modernity into tradition with every garment.
Our Story
The idea to conserve the Tariwalas of south India led to the name Tari, which means looms in Tamil. These loom fabrics are created by artisans known as Tariwalas who live in Tamil Nadu’s rural communities.
Tari brand inspires and encourages our Tariwalas as they struggle to make ends meet and maintain the looms, keeping the craft alive.
Our History
For approximately two generations—of which we are the third—our family has worked with Tariwalas to create looms. By combining strands made of silk, cotton, hemp, khadi, and other materials, our ancestors were able to preserve the archives of weaves and designs. Tariwalas have supported our business for decades, and now we want to support their craft.
Here, there are many different weavers and dedicated labourers living in the city and the nearby towns. Every street in the city has been infused with the weaving, dying, and processing culture for many years. We assist our weavers by keeping them busy with imaginative and challenging weaving designs.
Our Theory
In this world of fast fashion which has a huge impact on the environment we wanted to bring back timeless fashion which were more sustainable and ethical.By creating timeless fashion, we hope to breathe new life into our traditional attire. Tarisuits take a more deliberate and purposeful approach to clothing.
We at Tari only employ loom-based, yarn-dyed textiles, bringing out our weaving processes to produce designs with timeless pattern, texture, and colours. As a result of our ongoing efforts to create novel materials, we have developed our own weaves.